#441

Promotional Brochure and Theatre Lobby Card for the 1936 Film "Captain January"
Live Auction

$350
sold
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Description
22" (56 cm.) x 16" brochure. The 12-page oversized promotional brochure published by 20th Century Fox for the 1936 film "Captain January" was designed for use by local movie theatres around the US, and is filled with ad mats, trivia fillers, information about the film, a list of authorized tie-ins including photographs of Shirley's fashion line and Shirley dolls, large silhouette cut-outs, and pages of ideas for promotions including how to build a miniature lighthouse, and a suggestion that local theatres tie-in with their local S.P.C.A. to promote Shirley's appointment as Honorary Junior National Chairman of Be Kind to Animals Week. Along with a brilliant lobby card from the film.